Article: Before the Bloom
Before the Bloom
A study in stem, structure, and the quiet life beneath the flower.
There is a specific scent that lingers in the air of flower markets and florist before the city fully wakes.
In NYC flower markets on 28th street in Manhattan or the Los Angeles Flower Markert downtown, just after dawn, buckets of stems are unpacked, leaves stripped back, water replaced. The pavement is still cool. The air carries something green and slightly bitter. Alive. It is not the bloom that fills the space first. It is the stem.
That atmosphere stayed with me while developing Cut Stems.
I kept returning to the snap of eucalyptus and stems of mint, the clarity of crushed leaves between fingers, the faint sap-like depth that settles once the brightness softens. A greenhouse in the early morning. Structure before ornament. The backbone beneath the flower.
Growing up I new the stem was the most important part of every flower or plant. I have always been drawn to that tension. Something fresh, but not sweet. Botanical, but restrained. Clean, yet grounded in earth.
Natural materials behave differently. They very from harvest to harvest and They unfold slowly. They shift with warmth and air. They refuse to be static. That variability is part of the beauty. It reminds us that nature breathes, and so should fragrance.
Leland Francis was never built for urgency. We move at a pace that allows refinement. Small handmade batches. Thoughtful materials. Glass over plastic. Cartons without unnecessary laminates. Nothing rushed simply to meet noise.
Fragrance, to me, is ritual. A pause before stepping into the day. A quiet reset at night. Something worn close, yet shared in the air around you.
Cut Stems arrives next month.
Until then, I am sitting with the green.
With gratitude,
Dillon

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