Why I Chose 100% Natural Fragrance

n 2017, I began searching for a perfumer who believed in creating fragrances that were 100% natural. For me, fragrance was more than beauty—it was about feeling safe and comfortable in my own skin.

I’ve always loved scent, but sensitivities have shaped my life. Even after taking a daily allergy pill and completing a year of twice-weekly allergy injections, I still carry an epi pen everywhere. One spritz of traditional perfume—packed with synthetic fragrance compounds—could trigger instant headaches, rashes, or even hives.

That’s why Leland Francis fragrances are different. Each one is crafted with natural oils and raw materials, blended slowly in small batches. This not only removes many of the irritants that make conventional perfumes difficult for sensitive people to wear, it also creates a scent experience that feels both gentle and expressive.

Why Natural Oils Wear Differently

• Sheer and dimensional: Natural fragrance molecules allow skin to breathe, letting the scent unfold layer by layer.

• Evolving: Botanicals interact with your body chemistry, creating subtle shifts throughout the day instead of staying flat.

• Authentic: Real plant oils carry depth and texture, offering a fragrance that feels alive and uniquely yours.

Fragrance made from real botanicals doesn’t just rest on your skin—it becomes part of your story.

Every Leland Francis fragrance is clean, vegan, cruelty-free, and formulated without harsh synthetics. To me, true luxury means wearing fragrance that supports your well-being as much as your style.

For me, it’s personal. For you, it’s fragrance you can feel good about wearing—every single day.

xx,
Dillon

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